STRATEGIC DISCOVERY & USER RESEARCH
Discovery stands out as the most exciting and recommended approach because it uncovers real user needs and pain points, ensuring that design decisions are based on genuine insights. My approach is tailored to any project and leads to more effective solutions, aligning stakeholder expectations, and reduces risks that can affect project success, costs and user experiences.
IDEATION, DESIGN & PRESENTATION
A key part of any project is creating delightful and beautiful solutions that make sense and can be adjusted to overcome any unforeseen user experience impacts. My love for design and passion for communicating the potential impact in an inspiring and confident way helps gain buy-in, but most importantly aligns project teams and leadership.
COLLABORATIVE SESSIONS & WORKSHOPS
As an extremely social person that thrives on empowering people, improving team dynamics and ensuring that every voice is heard workshops are imperative to my process.This is not a one size fits all process and I always ensure to tailor my approach to align with overarching goals, timelines and availability and especially personalities and perspectives of my workshop participants.
PROMOTION, ADOPTION,
TESTING & ITERATION
You can create a perfect solution, but if no one knows about it, its value or how to use it, it's not really a solution at all. (You can catch me saying this a lot). Drawing from my years of experience in experience in digital marketing and advertising campaigns I ensure promotion and onboarding, as well as post-launch testing and iteration are key phases for any project.